Motivation to Join Emba Essay

Describe your current duties and responsibilities and how you expect the AUBG EMBA Program to help you improve your performance. In my recent role as Business manager for Media and peripheral for Central and Southeast Europe with Sony Europe Limited I had the responsibility to drive and maximize the media and energy business on the market territory of 20 countries in the Central and Southeast Europe. The main duties were Net Sales and Gross Profit Budgeting, product strategy, distribution, channel and account strategy planning and implementation. As main interface with the business groups in Paris and Tokyo I had to coordinate the sales plans and profit delivery with 14 collaborators (trade marketing managers and key account managers) across 20 countries in cooperation with the local branch heads. In parallel I had to conduct product management for over 800 active SKUs and perform product trainings for internal and external customers. My decision to enroll in the EMBA program of AUBG is based on several objectives that I have set for my personal development. Broaden my view by studying a number of industry wide cases and explore different business realities. Enhance my background with comprehensive, cutting edge business and management theory knowledge and renown and well recognized certification. Expand my professional and social network among wider business environment and group of successful individuals. The strong academic reputation of AUBG and the demanding American curriculum convinced me that the EMBA program of AUBG is the right choice to make in my personal development.